With the holidays quickly approaching, we, too, are gearing up for the festive season. This year, our design team crafted a superb set of six digital greeting cards, inviting Canadians to pick the style that best represents them. We spoke to the artists to learn more about what went into producing the cards and better understand their creative process.
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Pascal Côté, Nancy Mclaughlin and Madeleine Ranger are all extremely passionate about the arts. Creative, imaginative and innovative are just a few of the words that describe these three idea-makers.
This year, in designing the holiday card, the team raised the bar another notch by experimenting more with images and colours, and using a new animation technique called “cinemagraphy.” Still in the early stages of adoption, cinemagraphs are video/photograph hybrids that create a unique atmosphere and effectively deliver the message. The result – six digital holiday cards that will be the talk of the season. “I really had fun with the greeting cards,” said Pascal. “We all have strengths in different areas and, working together, we combined them to create an extraordinary product.”
After settling on a concept, the trio got down to business. It took a whole day to create the visual content needed to produce the cards. “We all got together in my basement to execute our concepts. Madeleine baked cookies and painted the CBC gem on a Christmas ornament, while Pascal went into the woods to fetch some nice fir branches,” said Nancy. “My job was to handle the technical side of the production. It was a truly enriching experience that allowed us to bond as a team in a fun way.”
In the final phase of the project, each of them had to add a personal, finishing touch to the six different cards. “Pascal worked on designing the promo and the site’s look and feel, while Nancy took care of integrating everything online,” said Madeleine. “On my end, I was in charge of producing the cinemagraphs. My background in animation allowed me to provide this lively, festive touch that we all had in mind at the start of the project.”
We’re very proud to offer you this series of six holiday cards. Feel free to share them with family and friends. We hope you’ll have as much fun picking your CBC/Radio-Canada style as our designers did producing them. Use the hashtags and shout out your style during the holidays.
