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25th annual Public Broadcasters International conference

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Last week, CBC/Radio-Canada hosted the 25th annual Public Broadcasters International conference in Montreal. Senior executives from over 60 public TV and radio broadcasters in fifty-odd countries came to reflect on and debate the future of the media industry and how best to meet the aspirations of younger generations in the wake of the digital revolution.

Public service media: Countering the disruption and reinventing ourselves to appeal to the digital generation

How do you stay relevant and compelling for the under-35 set? There are many answers to this question, since the world’s public broadcasters are not all facing the same disruptions. Everyone is looking for the key to building an emotional connection and engagement with these audiences today and in the future. Globally, the resources that organizations have to inform and entertain depend directly on the country’s social, cultural and economic context. In Canada, the national public broadcaster has committed in its Strategy 2020: A Space for Us All plan to being more digital, more local and more ambitious in its Canadian programming. The federal government’s $675 reinvestment over five years will bolster our efforts to rethink the way we do business.

That’s why, at the opening of the PBI conference, our CEO Hubert T. Lacroix announced the creation of the Next Generation/Prochaine Génération project – “an experimental space, un espace de création, to be created by millennials and managed by millennials [to develop] new ways of enhancing and sharing news and public affairs content for digital natives.” You can read the interview that Hubert gave about it in Le Devoir (French only).

Around the globe, public media organizations are implementing initiatives to explore new content formats and counter the disruption. Google’s Head of News, Richard Gingras, even described this period as a “Renaissance” for journalism, given how much impressive digital work is being done today. Here are a few of my top picks from the case studies presented at PBI 2016:

  • The public network Franceinfo, launched on September 1 in partnership with France TV, Radio France, France 24 and INA, which includes TV, radio and digital platforms.
  • Kioski, run by Finland’s Svenska Yle, conducts “social experiments,” such as this man sitting in a park with a sign that reads “I’m HIV positive, do you dare touch me?” to illustrate a societal taboo.
  • Radio France International and France 24’s Info-Intox, which strives to debunk false rumours and conspiracy theories circulating online.
  • Snap’n mix, a show produced by the French hip-hop radio station Mouv’, which gets hosts and listeners to interact via Snapchat. Each Friday, Snapweek compiles the best snaps of the week on YouTube.
  • The Music Aid radiothon, produced by Sweden’s Sveriges Radio, shuts its hosts in a glassed-in downtown studio for six days. Each year, it supports a different cause related to a humanitarian crisis receiving little media attention.
  • TV5MONDE’s Les haut-parleurs puts a camera in the hands of correspondents around the world.
  • The Gammadda 100 Days project by Sri Lanka’s Capital Maharaja aims to provide a 140-family village with access to drinkable water.
  • The annual Hottest 100 public-voted music countdown produced by the Australian Broadcasting Corporation’s Triple J radio network since 1988, and its listening parties held across the country.
  • Generation What?, a massive survey conducted in 12 European countries on millennials’ values and aspirations.
  • Other initiatives can be found in the PBI 2016 agenda.

These examples illustrate how public broadcasters contribute to meeting the challenges of the 21st century. As Hubert recalled, public broadcasting is about more than just making great content; it strengthens social cohesion, gives citizens a voice, and promotes greater tolerance, respect and diversity in a world that badly needs it. The PBI conference panels provided other possibilities to help us fulfill this mission and better meet the expectations of the digital generation:

  • Speaking authentically (the most recurring theme of the conference!)
  • Giving them “the keys to the car” and seeing how they can help us reinvent ourselves
  • Reflecting their interests and aspirations, and evolving with them through the various stages of their lives
  • Offering experiences that bring people together
  • Celebrating differences
  • Providing a space for discussion and interaction
  • Allowing ourselves the freedom to deliver the unexpected
  • Explaining the world around us
  • Having an impact on their lives
  • Building a sense of community

Broadcasters also have to deal with the increasingly rapid pace of technological change: fifth-generation mobile networks, ultra-high definition, virtual and augmented reality, connected cars, voice-activated interfaces, automated journalism, and artificial intelligence. To face this future, we need to take risks, allow ourselves to make mistakes, and learn from them to get better. I’m confident that the broadcasters left Montreal with their heads full of ideas. There are still many challenges to solve, but the conversation continues – and now we want to hear from you!

This world-class conference was brilliantly organized by a committee led by Guylaine Bergeron and James Selfe from CBC/Radio-Canada French Services Communications. Together with their colleagues and representatives from public broadcasters around the globe, they succeeded in creating a high-calibre event with a thought-provoking agenda and plenty of opportunities for productive discussions. Congratulations to everyone! The next PBI conference will be held in 2017 in Romania.

This world-class conference was brilliantly organized by a committee led by Guylaine Bergeron and James Selfe from CBC/Radio-Canada French Services Communications. Together with their colleagues and representatives from public broadcasters around the globe, they succeeded in creating a high-calibre event with a thought-provoking agenda and plenty of opportunities for productive discussions. Congratulations to everyone! The next PBI conference will be held in 2017 in Romania.


Reaching millennials: here’s where we start

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From September 14 to 16, CBC/Radio-Canada hosted Public Broadcasters International (PBI), a conference bringing together hundreds of representatives from over 60 public broadcasters worldwide to focus on the challenge of engaging with the digital generation. A number of key themes emerged during the conference and I’ve compiled a list below of the ones that stood out the most for me.

maxime-stpierre

Maxime St-Pierre, Executive Director, Digital Media Radio-Canada

Authenticity
All public broadcasters were unanimous on this point. The importance of authenticity and emotion in conveying our content (and our brands) was central to discussions. The main challenge being to strike a proper balance – to continually explore innovative narrative forms, while staying true to ourselves and aligned with the mandate and values of public broadcasters.

 

The never-ending quest for engagement and impact
How do you engage audiences in a two-way, reciprocal conversation? And how do you create impact to achieve the widest possible reach? In theory, we all agree that granular data is a powerful strategic tool in the quest for engagement. In practice, though, big data has yet to really take hold in broadcasters’ business processes. You can bet that this topic will be revisited at future conferences.

OLYMPUS DIGITAL CAMERAExploration: the dichotomy between the search for perfection and the right to fail
Another aspect that stood out was the near-total lack of product development philosophy, where we allow ourselves to explore a lot of small initiatives and test out approaches with the right to fail, so as to better develop products that become more robust over time. Although a handful of public broadcasters have initiatives in place, there’s still room for progress in adopting these new operating models. All in all, we’re still trapped in the mindset of once a project is over, you move on the next one, just as the first one is starting to take off.

The clash of generations
During the event, the term “them” was thrown around a lot in reference to millennials and gen-Zers, to the detriment of the “we.” The fact that there was a panel on this topic also says something about how preoccupied public broadcasters are with millennials and generation Z. There are still many hurdles to overcome before we can start applying the “we” to everyone and ensure that we include all generations in the big content strategies, but also in the container strategies, as these containers are no longer simply TV sets, but a personalized multiscreen ecosystem tailored to the audience’s viewing context. So there’s still a lot of work to be done. Having these issues on our radar is the first step in the right direction. A few public broadcasters have implemented “by millennials, for millennials” team models and seem to have had some success. Is that the key to engaging the next generations? Let’s not take these initiatives lightly, but see them as an opportunity to expand our overall offering, while continuing to build on what we do well – inform, educate and entertain.

Lessons from Public Broadcasters International

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From September 14 to 16, CBC/Radio-Canada played host to over 60 public broadcasters from around the world. Public Broadcasters International (PBI) is an annual event that was held this year in Montreal. The theme was The NEXT Future: Connecting the Digital Generation to Public Broadcasting. Maxime St-Pierre and I were invited to attend and provide a keynote presentation, which you can watch here. Below are our top observations from the event.

Millennials are Still Aliens
It was common for people to refer to Millennials as  “the young people,” seeming to be ignoring the fact that many Millennials are in their 30s, in careers, with kids themselves. I didn’t consider myself a youth when I turned 30. I think we still have work to do to make our younger citizens a part of our culture both internally and as part of our audience.

Richard Kanee, Head of Digital, CBC

Richard Kanee, Head of Digital, CBC

Authenticity
Overwhelmingly the most cited word used by all presenters. Vice, YouTube, Wattpad and others claim that the single most important thing we can do to reach Millennials is to speak authentically to them. I think what they are saying is that online audiences consider themselves a peer with content creators. How we create, publish and engage through our content should reflect this new flattened relationship where our audience are friends rather than targets.

Millennial Projects
One approach to reaching Millennials that we heard often was to create stand alone autonomous units that are shielded from the core business. We have examples of this at CBC/Radio-Canada, including the Idea Accelerator, the CBC Creator Network, as well as the Next Generation project announced at PBI. What was less discussed was the harder but necessary work of transforming our core business holistically from a public broadcaster to a public media company that privileges digital as equal alongside TV and radio.

Though challenging, and at times overwhelming in scope, the results of CBC/Radio-Canada’s efforts in this regard can already be seen in the additional 2 million Canadians per month we now reach online. This effort, fundamentally changing how we work and what we work on will enable CBC/Radio-Canada to expand and deepen our leadership position in Canada.

Us or Them
The tension between investing in our own digital sites and products vs “fishing where the fish are” on Facebook, Google and other third party platforms was a major theme of the week from the first panel. CBC/Radio-Canada has charted a path forward that lies somewhere in between. To reach new audiences, we must actively go and find them while also investing into branded products that serves a specific audience interest in our content, our brand and our experience.

Emphasis on Content, Not Product
Absent from the discussion last week were strategies and approaches to digital products. We are and have always been first and foremost content companies and that tends to be our focus. Our approach at CBC/Radio-Canada includes developing great products that answer the needs of our audience and creates an ideal environment for them to engage with and through our content.

Online publishers’ websites haven’t changed very much in a decade, while platform companies like Facebook dominate engagement with our audiences and relegate publishers to the role of content suppliers. Today we reach 16 million Canadians every month, the 9th largest digital audience in Canada. We are largely dependent on Google and Facebook for this audience. By investing, we will deepen engagement and retention of our audience on our products and allow us to continue to grow, regardless of whatever changes may occur on our partner products.

Passion
From small pacific island states to PBS and BBC, everyone in attendance shared a common passion for the cause of public service. The Robocon presentation from NHK was particularly inspiring. The Japanese broadcaster presented a case study on Robocon, an internationally televised robot building competition. Audiences were massive and in each of the 18 countries that participated, enrollment in engineering schools increased after airing. Truly inspiring public service programming!

The tale of Eugène Cornect

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raconter-histoires-ensemble_01-en-1Who was corporal Eugène Cornect?

CBC Newfoundland and Labrador and ICI Acadie joined forces to tell the story of one of the few soldiers from Newfoundland who survived the Battle of Beaumont-Hamel during the First World War.  His career was featured in a Radio-Canada report (part 1 and part 2) and a documentary, as well as reports on CBC radio and television.

Here’s a look at how our teams gave this local story national exposure.

raconter-histoires-ensemble_04-en-1

A look back at our holiday charity drives

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Throughout the month of December, CBC/Radio-Canada teams in communities across the country produced an incredible array of programming, events and fundraisers in an effort to give back to our communities in need. Thanks to the dedication of our volunteers and the generosity of Canadians who took part, CBC/Radio-Canada was able to bring the holiday spirit home to families in need across Canada!

If you are one of the thousands of Canadians who helped organize, who participated in, or who donated to any of our charity campaigns, then on behalf of CBC/Radio-Canada and those who benefited from your efforts, we would like to say a big THANK YOU! We would also like to congratulate those who took part in La grande guignolée des médias in Quebec, whose efforts also contributed to a tremendous campaign this year!

Take a look at the many ways we help our communities from coast to coast to coast over the holiday season:

 

Get hacking with Radio-Canada

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A portmanteau of the words “hack” (in the sense of playful, exploratory programming) and “marathon,” the term “hackathon” was coined by developers who abide by the open source credo. A hackathon is the epitome of innovation, as the goal is to create groundbreaking prototypes in record time. It’s a fun, friendly competition, with the winner determined by a panel of judges.

Maxime St-Pierre, Digital Services

The first-ever Digital Media hackathon will be held March 24–26, 2017, at Maison de Radio-Canada in Montreal. It will bring together developers, designers and strategists from both CBC/Radio-Canada and the wider industry. Designed to be eco-friendly, the event inspires participants to harness their ingenuity, curiosity and creativity in pursuit of shared values such as technological innovation and web accessibility (i.e., making our platforms accessible to people with disabilities).

For the occasion, Radio-Canada will provide open access to some of its data so that the 44 expected participants can develop a prototype for a web or mobile app. The winners will take home a cash prize, STM metro passes, Xbox One consoles, Microsoft gift cards, and more!

Maxime St-Pierre, Executive Director of Digital Media, stressed that “the digital transformation is everyone’s business, and we’re always on the lookout for initiatives that help people take their skills to the next level through daring, creative and compelling projects.”

Ready, set, get hacking!

Mikael Clement: CEO x 1 Day

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Ever wondered what it takes to be the CEO of CBC/Radio-Canada? Mikael Clement, a third-year student in Commerce, had the chance to find out himself last week when he participated in CEO x 1 Day program. He was one of two lucky students who got to spend the day with our president and CEO, Hubert T. Lacroix.

Hubert T. Lacroix with Buruç Asrin and Mikael Clement

N: What will you remember from your day?

M: Truthfully, I don’t think I will ever forget any of it. The experience was truly invaluable. I’m so grateful to have been given this once in a lifetime opportunity. The most significant thing I’ll remember is the genuine care and sincerity of every CBC Radio-Canada executive I encountered. With Mr. Lacroix, his assistants, the Board of Directors, and everyone I had the opportunity to meet in between, there was never a doubt that these individuals cared about my presence, opinions, and aspirations.

N: What advice would you give to our President/CEO?

M: I learned so much from Mr. Lacroix, and feel as though he truly is one of the best business leaders in all of Canada. While I believe Mr. Lacroix does a great job of recognizing his executives, my advice would be to not forget about the ability he has to motivate and inspire every employee within the organization.

N: You had the opportunity to spend some time with Benoit Villeneuve, Executive director of Finance and Strategic Planning. What did you learn from your meeting that you will take with you when starting your career?

M: With hard work, dedication and passion, you can achieve anything.

Buruç Asrin & Mikael Clement, CEO x 1 jour Mikael Clement, CEO x 1 jour Mikael Clement, CEO x 1 jour

Buruç Asrin : CEO x 1 Day

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Inspiring. This is how Buruç Asrin, a student in Software Engineering at Concordia University, described his day after participating in the CEO x 1 Day program. He’s one of two students who had the opportunity to shadow our president and CEO, Hubert T. Lacroix, for a day.

N: What surprised you the most during your day with the CBC/Radio-Canada?

B: I got to see first-hand the CBC’s evolutionary progress for the digital era come-to-life, driven by the 5-year strategic vision of CEO Hubert T. Lacroix and his team. I was surprised by not only the depth but also the breadth of the changes occurring, and the manner in which the departments are moving as one cohesive unit to tackle such challenges in a short period of time.

N: In your opinion, what are the necessary qualities in order to become a CEO?

B:

  • Good ‘strategic foresight’: To steer their teams away from dated habits or perhaps insurmountable time-sensitive challenges.
  • Value teamwork: The ability to embrace teamwork and instill a team dynamic at its purest of forms whenever possible. Regardless of hierarchy, the concept of a team-first mentality has been a crucial factor in effectively executing such a large strategic plan in a constrained timeframe.


N: You had the opportunity to spend some time with Maxime St-Pierre,  Director of Digital Services at Radio-Canada. What did you learn?

B: My discussion with Maxime was very interesting as we delved into the fact that the modernization process that CBC/Radio-Canada is in puts the company essentially at the intersection of technology and the liberal arts. Beyond the antennas or the fiber-optic cables, software is at the heart of the exciting changes happening throughout the company today. Thus, the balance between content and technology is crucial when determining whether to build something in-house or delegating entirely to a third-party.

N: What did you learn that you’ll carry with you as you start your career?

B: It became clear to me that one’s academic background should not always dictate what type of opportunities we should seek out for ourselves and that the learning process should never halt regardless of tenure.

Buruç Asrin & Mikael Clement, CEO x 1 jour Buruç Asrin & Mikael Clement, CEO x 1 jour Buruç Asrin & Mikael Clement, CEO x 1 jour

On the road with Nicole Lavergne-Smith

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Nicole Lavergne-Smith, also known as the Fureteuse fransaskoise (French content), has travelled thousands of kilometres on the roads of Saskatchewan.

This social media enthusiast and digital reporter has her own way of doing things, posting local human-interest stories alongside fun videos and clashing series. In February, she captured the attention of many online fans by launching her Great Hamburger Hunt (French content) across arenas throughout Saskatchewan.

What do you pack in your bag before hitting the road? I make sure I have all my equipment: camera, batteries, phone, etc. I generally travel pretty light. Water is a must, it’s amazing how thirsty you get on a shoot, especially when eating hamburgers! I also now ALWAYS bring my glasses. I wear contacts and one day was filming on top of a windy hill and one of my contacts flew away. I had to drive home, with only one eye working properly, so glasses are key!

What area of Saskatchewan surprised you the most? No specific area has been a shock because I grew up here. Saskatchewan people are interesting no matter where they are from.

How does having online fans affect the way that you work? It’s a game changer, as we all know. There is no doubt, Radio-Canada in Saskatchewan is building its audience because of it. People who didn’t know we existed are now following what we do. I see part of my role as an audience builder, generating exposure for the amazing work my colleagues do. They may be lured in by a rink burger, but it’s awesome how soon some of them are sharing our other content.

Which story have you enjoyed reporting on the most? They have all been fun and enriching in different ways. I have driven through bush to find the house of an old French aristocrat, talked in depth with a couple that had a roller coaster of a life, danced ridiculously in front of the Welcome to Regina sign, and trudged through kilometres of burned out forest. I am often pinching myself and wonder how I got so lucky to have these amazing opportunities.

Lenny Wu (Superfan) spends 2 weeks with us

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We recently had the chance to bring in one of our most active social media fans to help us build our new blog platform. Meet Lenny Wu: blogging expert, CBC/Radio-Canada superfan, and polaroid aficionado.

Can you tell us a bit about what you were doing? I had the opportunity to help the team migrate their content over from their old blog to this new platform. As a CBC fan and a very active social media user, it was quite the experience working at CBC/Radio-Canada and getting to know everyone.

What was it like coming into our Ottawa offices? The team was friendly and let me be myself. For those who know me, I usually bring a Polaroid camera and shoot some fun analog photos. It brings out the avid photographer in me, and I got some great shots of the team at the Ottawa station!

What was one of your favourite surprises while you were here? A special doughnut day (provided by Suzy Q to celebrate Canada’s 150th).

Did you get a chance to meet any of your favourite CBC/Radio-Canada personalities? It’s always a thrill to see Alan Neal, host of CBC’s All In A Day. I always interact with him on Twitter about comics, TV and music. Another person who didn’t expect to see me was Lucy Van Oldenbarneveld, co-host of CBC News Ottawa. Most of the CBC hosts know me from my online presence and my pop culture blog.

Thanks, Lenny! We couldn’t have done this without you!

 

Giving a voice to the next generation of Acadians

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Jeunes reporters Acadie just wrapped up its second season.

Once again this year, the competition showcased a group of bright, creative and energetic teens hailing from all over the Acadian region. With stories ranging from life in francophone minority communities, to landing that first job or doing our part to protect the environment, the budding reporters shared their perspective on the big issues that matter to them.

For the ICI Radio-Canada Acadie team, it was another opportunity to connect with this up-and-coming generation of Acadians.

Check out the full series of reports and the May 8 awards ceremony on the Jeunes reporters Acadie site. And watch for season three, which kicks off in October 2017.

Behind the scenes with our CBC London team

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If you had to name Canada’s friendliest city, which city would you choose? For Chris dela Torre, London, Ontario is his clear winner. “I can’t tell you how many people have gone out of their way to make me feel welcome, or to help me settle into the city,” says Chris, who recently moved there to host the Afternoon Drive with CBC London.

It’s been a big summer for the whole CBC London team since launching the new digital-first station in June. Located at the Central Branch of the London Public Library, the studio has a window view for the community to see inside whenever they like.

We caught up with the hosts of the two local radio shows, Rebecca Zandbergen and Chris dela Torre, as well as Executive Producer Bernard Graham, to hear more about what it’s like to be part of the CBC London team.

What is a digital-first station?
Bernard Graham: Digital first is acknowledging the changing habits of audience. More and more people are accessing our content first through mobile and web. CBC London needs to be there with content as their device usage changes throughout the day.

What is a typical day like in your role at CBC London?
Bernard Graham: As Executive Producer, there is no typical day – which is one of the attractions of the job. I oversee the journalism and the programming as well as staffing and operations of CBC London. I meet with civic leaders and speak with community groups. Of course, I also deal with less-glamorous tasks such as the cleaning schedule, building security, and driving the station vehicles around.

With a window view into the studio, what’s it like having a constant flow of audience members stroll by?
Chris dela Torre: Having a view of Dundas St. is a very special thing, because it’s a street that tells you so much about this city. People from all walks of life pass by, including many who may be struggling with addiction or poverty or mental health issues. It’s a constant reminder that we mustn’t forget to tell their stories too.

Rebecca Zandbergen: My favourite part is this one couple I see every morning. They pull up in a car, park and get out. She walks around the back to the driver’s side and greets her husband. They share a kiss and he walks off, briefcase in hand. She gets back in the car and drives off, but not before he turns around again to wave goodbye. Every day. It’s the best.

What do you love most about the community?
Rebecca Zandbergen: To me, London is quintessential Ontario — big old trees, beautiful brick century-old homes and an interesting and eclectic group of people.

RAD: Evolving with our audience

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We caught up with the team behind RAD. They’re the squad put together to make the Next Generation project happen.They’re the team that  tests, learns, and evolves along with their audience.  Their mission: To reach these new digital audiences and produce information content for and by millennials.

RAD: The beginning

Although they were aiming for a younger audience, they didn’t want millennials to be their sole target since a broader range of people now get their news online and enjoy more creative formats.  So that’s where they got the idea to target the so-called “digital citizen.”

The digital citizen is someone who uses the Internet regularly and effectively, as members of the online community.

 

A whole new take on journalistic content

They follow the same journalistic approach and standards as they would with content intended for Radio-Canada’s conventional platforms. What’s different is the way stories are chosen. Right now, they’re mostly in “deep dive” mode and cover stories from multiple angles, with a younger perspective, to try to inform their community as thoroughly as possible about a topic. Unlike a newsroom, they don’t have to react to breaking events. They tell stories that capture the zeitgeist, pique our interest, and get people talking.

Ever-changing audiences

Their audiences are constantly changing. They’re open-minded and insatiably curious.

Before launching the initiative, they had profiled their target audience using data and reports. After a few months of posting content, they realized that they couldn’t rely solely on research and statistics – that there are real people behind the numbers. So, each week, they take the time to learn lessons from their interactions with the community, allowing them to evolve along with our audiences.

 

In the months ahead, they want to tackle issues that have received less attention in the past, explore new approaches for covering the big stories, and experiment with emerging formats, while continuing to inform people in original ways. And that, in a nutshell, is what the RAD lab is all about.

Our holiday charity drives are underway

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‘Tis the season for sharing and giving! Each year, we partner with many local organizations and charities throughout the country to bring Canadians together and strengthen local communities. Our holiday fundraising supports local food banks, soup kitchens and festive hamper programs.

As always, our regional holiday charity drives, holiday programming and special events promise meaningful experiences connecting our teams with audiences.

Congratulations to everyone who is involved in our charity drives across the country! Below you’ll find a list of our open houses, concerts, radiothons, sing-­ins and other holiday special events.

Last year we raised a total of $6.3 million (including $184,759.39 from employees) and collected 212,948 lbs of food. Let’s come together to surpass this outstanding achievement!

Thank you to everyone who is helping make this year’s charitable giving a memorable part of the holidays.

 

What’s your CBC holiday style?

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With the holidays quickly approaching, we, too, are gearing up for the festive season. This year, our design team crafted a superb set of six digital greeting cards, inviting Canadians to pick the style that best represents them. We spoke to the artists to learn more about what went into producing the cards and better understand their creative process.

Pascal Côté, Nancy Mclaughlin and Madeleine Ranger are all extremely passionate about the arts. Creative, imaginative and innovative are just a few of the words that describe these three idea-makers.

This year, in designing the holiday card, the team raised the bar another notch by experimenting more with images and colours, and using a new animation technique called “cinemagraphy.” Still in the early stages of adoption, cinemagraphs are video/photograph hybrids that create a unique atmosphere and effectively deliver the message. The result – six digital holiday cards that will be the talk of the season. “I really had fun with the greeting cards,” said Pascal. “We all have strengths in different areas and, working together, we combined them to create an extraordinary product.”

After settling on a concept, the trio got down to business. It took a whole day to create the visual content needed to produce the cards. “We all got together in my basement to execute our concepts. Madeleine baked cookies and painted the CBC gem on a Christmas ornament, while Pascal went into the woods to fetch some nice fir branches,” said Nancy. “My job was to handle the technical side of the production. It was a truly enriching experience that allowed us to bond as a team in a fun way.”

In the final phase of the project, each of them had to add a personal, finishing touch to the six different cards. “Pascal worked on designing the promo and the site’s look and feel, while Nancy took care of integrating everything online,” said Madeleine. “On my end, I was in charge of producing the cinemagraphs. My background in animation allowed me to provide this lively, festive touch that we all had in mind at the start of the project.”

We’re very proud to offer you this series of six holiday cards. Feel free to share them with family and friends. We hope you’ll have as much fun picking your CBC/Radio-Canada style as our designers did producing them. Use the hashtags and shout out your style during the holidays.


Mikael Clement : PDG d’un jour

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Vous êtes-vous déjà demandé ce que ça prenait pour être PDG de CBC/Radio-Canada? Mikael Clement, étudiant de troisième année en Commerce, a eu la chance de le découvrir par lui-même la semaine dernière lorsqu’il a participé au programme CEO x 1 jour. Mikael était l’un des deux étudiants qui ont passé une journée avec notre président-directeur général, Hubert T. Lacroix.

Hubert T. Lacroix avec Buruç Asrin et Mikael Clement

N: Que retenez-vous de cette expérience?

M: Honnêtement, je ne suis pas près d’oublier cette journée. C’est une expérience inestimable. Je me considère tellement chanceux – c’est  une occasion qui ne se présente qu’une fois dans une vie. Ce que je retiens, c’est l’attention et la sincérité de tous les dirigeants de CBC/Radio-Canada que j’ai rencontrés. Que ce soit M. Lacroix, ses adjoints, le Conseil d’administration et tous ceux que j’ai eu l’occasion de rencontrer tout le long de la journée, tous se sont montrés intéressés par ma présence, mes opinions et mes aspirations.

N: Quel conseil donneriez-vous à notre PDG?

M: J’ai tellement appris au contact de M. Lacroix. Je pense vraiment qu’il est un des meilleurs chefs d’entreprise du Canada. Il sait reconnaître l’importance du travail de ses cadres supérieurs, mais je lui conseillerais de ne pas oublier la capacité qu’il a de motiver et d’inspirer tous les employés de son organisation.

N. Vous avez eu l’occasion de passer du temps avec Benoit Villeneuve, le directeur général des Finances et de la Planification stratégique. Qu’avez-vous appris de cette rencontre et qui vous servira au moment de commencer votre carrière?

M: Si on travaille fort, qu’on s’investit totalement et qu’on est passionné, on peut tout réussir.

Buruç Asrin : PDG d’un jour

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Inspirant. Voilà comment Buruç Asrin, étudiant en génie informatique à l’Université Concordia, a décrit sa participation au programme CEO x 1 jour. Buruç était l’un des deux étudiants qui ont eu la chance de passer une journée en compagnie de notre président-directeur général, Hubert T. Lacroix.

N: Qu’est-ce qui t’a le plus étonné à CBC/Radio-Canada? 

B: J’ai pu constater les progrès que CBC/R.-C. a faits pour concrétiser son virage numérique tel qu’il est décrit dans la vision stratégique quinquennale élaborée par Hubert T. Lacroix et son équipe. J’ai été étonné par la profondeur et la portée des changements entrepris, ainsi que par la cohésion avec laquelle les services relèvent tous ces défis en si peu de temps. 

N: Selon toi, quelles sont les qualités requises pour devenir PDG?

B:

  • Avoir une bonne vision stratégique à long terme : amener les équipes à délaisser leurs vieilles habitudes ou peut-être à éviter les défis aux échéances insurmontables.
  • Valoriser le travail d’équipe : instaurer une dynamique du travail d’équipe dans sa forme la plus pure, dans la mesure du possible. Peu importe la hiérarchie, le concept de « l’équipe d’abord » a été un facteur crucial pour exécuter efficacement un plan stratégique aussi ambitieux dans une période de temps si courte.

N: Tu as eu l’occasion de passer du temps avec Maxime Saint-Pierre, directeur des Services numériques de Radio-Canada. Qu’as-tu appris?  

B: Ma discussion a été très intéressante. Nous avons parlé du fait que le processus de modernisation entrepris par CBC/Radio-Canada fait se rencontrer les arts libéraux et la technologie. Au-delà des antennes et de la fibre optique, les logiciels sont au cœur des changements stimulants entrepris à l’échelle de l’organisation. Par conséquent, l’équilibre contenu-technologie est crucial au moment de déterminer s’il faut bâtir quelque chose à l’interne ou déléguer la tâche à un tiers.

N: Qu’as-tu appris qui pourra te servir au début de ta carrière?

B: Il est clair que la formation d’une personne ne dicte pas toujours le type d’occasions qu’on doit tenter de saisir et qu’on doit chercher à apprendre quelque chose de nouveau, peu importe le poste qu’on occupe.

Sur la route avec Nicole Lavergne-Smith

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Nicole Lavergne-Smith, alias la Fureteuse fransaskoise, a parcouru des milliers de kilomètres sur les routes de la Saskatchewan.

Nicole Lavergne-Smith, Fureteuse fransaskoise

Adepte des médias sociaux, cette journaliste numérique a un style bien à elle qui allie vidéos ludiques, reportages à dimension humaine et séries qui détonnent. En février, elle captait encore l’attention des internautes en lançant sa « super chasse aux hamburgers » dans les arénas de la province.

Qu’est-ce que vous apportez dans votre sac avant de prendre la route? Je dois m’assurer que j’ai tout mon équipement : caméra, piles, téléphones, etc. En général, je voyage très léger. L’eau est essentielle; c’est fou ce qu’on peut avoir soif pendant un tournage, surtout lorsqu’on mange des hamburgers! Maintenant, j’apporte TOUJOURS mes lunettes. Je porte des lentilles de contact et un jour, je tournais sur une colline où il y avait beaucoup de vent et une de mes lentilles s’est envolée. J’ai dû retourner à la maison avec un seul œil fonctionnel; les lunettes sont donc vitales!

Quel est le coin de la Saskatchewan qui vous a le plus surprise ou dépaysée? Aucune région de la Saskatchewan ne m’a dépaysée, puisque j’y ai grandi. Les habitants cette province sont fascinants, peu importe d’où ils viennent.

Qu’est-ce que ça change à votre travail d’avoir un public qui vous suit en ligne? Ça change tout. C’est clair que Radio-Canada en Saskatchewan bâtit son auditoire grâce à ça. Des personnes qui ne nous connaissaient pas suivent maintenant ce qu’on fait. Selon moi, mon rôle consiste en partie à rallier les auditoires, en donnant de la visibilité au travail remarquable de mes collègues. Ils sont peut-être attirés par un hamburger d’aréna, mais c’est génial de voir la rapidité avec laquelle certains partagent nos autres contenus.

Quelle est l’histoire que vous avez eu le plus de plaisir à couvrir? Les histoires sont toutes amusantes et enrichissantes à leurs façons. J’ai roulé dans la forêt pour trouver la maison d’un ancien aristocrate français, j’ai discuté longuement avec un couple dont le parcours de vie est en dents de scie, j’ai dansé de façon ridicule devant le panneau de bienvenue de Regina et j’ai traversé des kilomètres de forêt incendiée. Je me pince souvent pour réaliser à quel point je suis privilégiée de vivre ces occasions exceptionnelles.

Lenny Wu (un admirateur fidèle) est parmi nous

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Nous avons récemment accueilli l’un de nos adeptes les plus actifs sur les médias sociaux pour l’aider à développer notre nouvelle plateforme de blogue. Faites la connaissance de Lenny Wu, expert blogueur, admirateur fidèle de CBC/Radio-Canada et passionné de Polaroïd.

Peux-tu nous en dire un peu plus sur tes tâches? J’ai eu l’occasion d’aider l’équipe à faire migrer les contenus de l’ancienne plateforme vers la nouvelle. En tant que mordu de CBC et utilisateur très actif des médias sociaux, ce fut toute une expérience de travailler à CBC/Radio- Canada et de faire la connaissance de l’équipe.

Décris-nous ton expérience dans nos bureaux d’Ottawa? L’équipe a été sympathique et m’a tout de suite mis à l’aise. Ceux qui me connaissent savent que j’apporte habituellement mon Polaroïd pour prendre des photos amusantes; c’est le mordu de photographie en moi qui s’exprime. J’ai donc pu prendre quelques excellents clichés de l’équipe de la station d’Ottawa!

Quelle a été ta plus belle surprise lors de ton passage à la station? La journée spéciale des beignets (offerts par Suzy Q afin de célébrer le 150 e du Canada).

As-tu eu l’occasion de rencontrer l’une de tes personnalités favorites de CBC/Radio-Canada? C’est toujours excitant de rencontrer Alan Neal, animateur de l’émission All In A Day de CBC. J’interagis constamment avec lui sur Twitter à propos de bande dessinée, de télévision et de musique. Lucy Van Oldenbarneveld, coanimatrice de CBC News à Ottawa, est une autre personnalité qui ne s’attendait pas à me voir. La plupart des animateurs de CBC me connaissent grâce à ma présence en ligne et à mon blogue sur la culture populaire.

Merci, Lenny! Nous n’aurions pu faire tout cela sans toi!

Donner une voix à une nouvelle génération d’Acadiens

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Jeunes reporters Acadie vient de boucler sa deuxième saison.

Une fois de plus, le concours a mis de l’avant des ados allumés, créatifs et passionnés des quatre coins de l’Acadie. De la vie en milieu francophone minoritaire aux premiers emplois en passant par la protection de l’environnement, ces jeunes ont donné leur perspective sur des enjeux qui les touchent au premier plan.

Pour l’équipe d’ICI Radio-Canada Acadie, c’était une nouvelle occasion de se brancher sur la réalité de cette nouvelle génération d’Acadiens.

Revoyez tous les reportages et la remise de prix du 8 mai dernier sur le site de Jeunes reporters Acadie, et suivez-y aussi la troisième édition qui démarrera en octobre 2017.

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